There are two forces of motivation, push and pull forces. These two forces determine why a person has a motivation to either strive for or avoid a result.
What are pull forces?
Pull forces are driven by a desire to attain a certain result. This could be to gain financial success, to have more influence in the community or continue family tradition. This desire is internal, as the individual has a strong pull reach their goal.
For example, an athlete with the desire to be the fastest in their race. This is an internal desire as they have a strong pull to reach their goal.
What are push forces?
Push forces are the opposite, they are a desire to avoid an unwanted result. This could be avoiding unemployment, job dissatisfaction or family pressure. These forces are external, as the individual has a strong push to avoid these situations.
For example. A student studying for their exam has a desire to avoid failing the exam. The student is pushed to study to avoid the unwanted result of failing.
In entrepreneurship, an individual is more likely to be pulled than pushed. As entrepreneurs are typically risk takers, they strive to achieve their goals and think about the reward rather than the consequences, therefore making the pull force strong.
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